Maybe you’re experiencing the same problem as many online entrepreneurs. Somewhere along the line you got sold the idea that internet marketing is like order-taking i.e. MacDonalds or BurgerKing. You just put a website up and the people just come and buy.
Let’s not forget it took the Macdonald’s of the world millions of dollars
in brand advertising to get them to the point of just being able to
seemingly just order-take.
I have to tell you Internet marketing is absolutely nothing like that.
Internet marketing is a combination of directory advertising and
direct response advertising.
There’s never been anything as powerful as this combination in history for advertisers.
Directory advertising is like the yellow pages. Customers spend their time looking for advertisers to come solve their needs.
Direct response advertising is selling… just plain old fashion selling at its finest and most direct. This form of advertising requires the prospect to perform some type of response immediately i.e. buy something or sign up for something.
And it is true that, “If you build it they will come.” But “building it” is a
-
helluva
lot more than just building a website. What you have to build is traffic and cash flow.
You build traffic and cash flow with ads and landing pages that sell.
Just throwing up a pretty webpage and throwing a few keywords at it is not selling. It’s an attempt at order-taking.
Don’t get me wrong, there’s absolutely nothing wrong with
order-taking. It’s just very expensive as a marketing method. It can take years of advertising before you see a return.
The entrepreneur’s graveyard is full of the bones of entrepreneurs attempting that.
Selling is understanding your customer’s needs and showing him you can service those needs.
Direct response is convincing him why he needs to do business with you
- RIGHT
now.
That means you can’t afford to throw money on anything until you
know your sales pages can close deals.
That’s where you must spend your time and effort first; learning what it takes to close the deal today. Once you’re closing deals on a regular basis then you start trying to find more exposure for your pages because they close deals and allow you to live the lifestyle you prefer
Real Internet marketing is very simple…
Real Internet Marketing is about what keyword phrase, triggers what ad, aimed at what landing page at a profitable cost per conversion.
That’s it.
If you can’t answer that question. I promise you, you will never make any real money online.
There’s only one way to answer that question.
The only way you can do that is really target your market with as many keywords as it takes and test your sales pages until you find the gems that bring home the bacon.
That involves getting enough traffic in a timely fashion and testing your sales pages.
Traffic you can only get “
-
on demand
” with PPC.
You just have to know how to buy it right and we can teach you that.
It’s not personal, the “PPC” Gods aren’t out to get you. If anything they will train you, and keep you from making bad decisions.
You must find out if your pages really work,
-
or not
, and it they don’t you need to fix them. If they do, then you just need more traffic.
The ugly thing about PPC is it makes you face failure straight in the face. Most people don’t like that. It’s more comfortable to blame Google or PPC for their failure but it’s a Blessing in disguise. You get to find out what doesn’t work fast and you can change it until it works and continues to work all the time.
It’s all in how you look at it. Your sales pages don’t take it personal!
It’s not an accident you start making money it’s completely on purpose.
Compared to most things in life adjusting your sales pages are simple fixes. Once you make the necessary adjustments, like any good salesmen would, all of a sudden you start to see why companies make so much on search advertising.
Once you really understand how search advertising works the amount of your real competition starts to dwindle. 99.9% just don’t get it. It’s not about ”
- Not Paying
” for traffic i.e. seo.
It’s about being able to buy as much traffic as you want
and making money faster than you can spend it.
That’s the ride you want to be on.
That’s what I love about selling search engine advertising for a living. You can’t help but learn what works.
People pay you to learn what works.
You start seeing little subtle changes you make in ads or landing pages that make such great differences to the bottom line.
It’s exciting.
To Your Success
Posted on June 2nd, 2010 by admin
Filed under: Uncategorized
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