groundandpoundemarketing.com

I explained that it was probably because the prospects that visited his
site on their own already knew who he was. He already had credibility.
These hot prospects were coming to his site specifically to do
business with him.

The real question might be, “if these prospects are already looking specifically for your
Website, why are you only closing 1 out of 3? (But that’s another discussion
for another time).

People visiting his site from the search engines didn’t know him
from the homeless guy begging down the street.

He strongly disagreed. He swore up and down these prospects were typing in generic keywords, finding his site and just signing up. Why wasn’t everyone else?
What’s wrong with them?

But the beauty of Internet technology is you never have to wonder, and
you never have to guess.

Fortunately before we started his campaign I had this client install Google
Analytics on his website just so we’d know what was really going on
with visitors to his website.

When we checked the keywords visitors used prior to filling out his
web form we found that 100% of them used his name as the search term.

Just like I thought…these visitors were sold before the even got to his
website.

Anyone using any search term other than his company name didn’t fill
out anything. These people never became customers. They just left.

This proved a very important point that keeps rearing it’s ugly head.

Without social proof, reviews, testimonials, etc getting new business
on the Net is a daunting task if not an impossible one.

People are extremely skeptical of any online business especially if it
has anything to do with money…And for good reason.

Clients will argue me up and down. They say stuff like, “My customers
don’t believe in testimonials!” “Everybody knows testimonials are BS.”
And I just ask them a simple question.

“How many new customers did you get today?
How many did you get last week?

We’ve been doing this since 1995 and the numbers don’t lie. You must have
credible testimonials, and/or reviews from real people if you want to make
any real money online.

Think about it. How many commercials do you see on TV that don’t use
testimonials from other like-minded users? Why is that?

Because, happy, satisfied customers sell better than anything. They are
pound-for-pound the strongest sales element for closing deals and
bringing home the bacon.

You can have the best pay per click campaign. You can be the high
potentate of SEO but if you don’t have serious testimonials or reviews
on your website you better keep your day job.

If you don’t have em..get em.

You should be aware there’s a new law regarding testimonials that basically
says you need to get info from both happy and unhappy customers if
you’re going to use solicited testimonials. So do your best to have happy
customers and get as much feedback as you can.

People won’t believe what you say but they will believe what
someone tells them about you. It ’s just human nature and it’s been
like that since the first cave people learned it’s better to stick together
then venture out alone.

Please spend a little less time worrying about seo and more time getting happy
customers to give you social proof. You’ll never regret it.

To your success.

Robert

Posted on May 5th, 2010 by admin
Filed under: Uncategorized